Identity Stimulation

The most successful companies clearly communicate their competitive difference on a daily basis. To do this, organizations must have a clear sense of who they are, their mission, values and unique brand position. KL&P Marketing offers our clients strategic branding services.

Our creative director, Jon Kaufman brings more than three decades of experience, helping big and small clients articulate their unique brand position and then build a company culture around their position.

Jennifer Katz, our President, personally handles clients AT&T, Boston Scientific among others. Tapping the expertise of our team, Jennifer uses print, promotional products and web-based communications to bolster her clients’ message and brand through a variety of marketing channels.

Kroger, the nation’s largest traditional grocery retailer, employs more than 326,000 associates who serve customers in 2,469 supermarkets in 31 states, along with 773 convenience stores. KL&P Marketing developed and runs a robust uniform and branded online company store for this Fortune 100 company, run by KL&P team leaders Karen Thompson and Nancy Bregman. With dozens of brands under the Kroger umbrella, KL&P provides simplicity in the ordering process and assurance of logo integrity.

Logitech, the nation’s premier manufacturer of computer peripherals, relies on KL&P’s Vicki Kaufman for brand extension ideas. KL&P operates an online company store for Logitech employees and the sales department.

It is never too early or too late to define your brand position. The process begins with an assessment of how management, staff and the target audiences define the organization. We then work with the management team to articulate the mission and core values that will guide the company. Following a competitive analysis to ensure the ultimate brand position differentiates the client within the category, we recommend strategies that stay in alignment with the essence of the company. The final step is to articulate the brand position and brand promise. These elements will provide a foundation for the majority of the marketing decisions like website development, collateral design and distribution methods, packaging and more. In addition the branding strategy will produce clear guidelines on the ongoing narrative about the company.

KL&P is in the identity stimulation business, helping you gain clarity, increase sales, retain customers and get new ones.