Print & Digital Communications

Web To Print

KL&P and it's printing partners have developed robust web-to-print platforms that are perfect for larger organizations, franchisors, manufacturers, distributors and direct selling businesses who require frequent, simple and affordable print ordering combined with graphic brand control. We actually create a Private Print Shop for you (like the one demonstrated in this video) that allows you to use a custom website with customizable design templates for cards, letterhead, fliers, brochures, banners and more. Our dedicated customer service team, art studio and IT professionals support your KL&P account manager to deliver significant cost savings and enhanced flexibility. You'll be amazed how much you'll save and how much faster your field gets what they need.

Marketing, printing and design are in our core competencies. You can no longer afford to go to three different companies to fulfill your requirements at the budget you need to meet. KL&P pays special attention to what message you are ultimately trying to convey and offers cost-effective solutions. When you feel that your audience can be best reached with printed material, we’ll present price options that will meet your budget while maximizing the impact.

Clients come to us with projects ranging in size, scope and complexity from standard corporate collateral to custom die cut folders and specialty packaging. Whatever the size, complexity or budget, the process and attention to client needs at KL&P Marketing are the same.

The process:
  • Client faxes or e-mails KL&P for an estimate (24 hours or less)
  • A KL&P Team Leader confirms the project requirements and gets agreement on schedule and budget
  • Your KL&P rep follows through from start to finish of the approved project to manage process
  • Project begins, client reviews proofs either at their offices or onsite
  • Client approves final proofs, job is completed and delivered

Design
Our creative team provides art services for logo, layout, storyboard and collateral with many initial proposals done at no charge whatsoever. You can call on us to accelerate your brand and image quality with:

  • Graphic Design
  • Layout Formatting
  • Copywriting
Marketing:
Direct response marketing is made effective with integrated variable data communications. People will tend to keep something that appears made just for them, and they will show it to others, adding eyeballs and retention to your marketing efforts.
  • Dynamically Personalized One:One strategies
  • Direct Mail
  • Email
  • PURLs
  • Dynamic Imaging – variable name embedded in pictures
  • Dynamic Mapping – variable map and turn-by-turn directions from recipient’s home to your business location
  • Dynamic Text/Graphics – variable textual, numerical and photo changes

It is quite normal to see 5% response rates as a minimum expectation, vs. 1% for traditional direct mail. You can use our experience and knowledge in integrated variable data marketing to leverage the power of the internet by tracking campaign response online with a customized powered dashboard. Our integrated campaigns will offer you the ability to be proactive in converting your responses into purchases.

Direct Mail
It is still considered to be one of the most effective forms of marketing available today. Our expertise and technology for personalized direct mail is advanced and capable of getting you the attention, as well the response you need to justify your investment in it.

Email
This service has been a great asset for our customers, as well as us. Email marketing is a highly effective form of marketing with one of the greatest return-on-investment ratios available. You can get the feedback you need to analyze your campaigns for ROI figures and improvements through our powered dashboard.

Reporting
  • Open Rates
  • Unique Open Rates
  • Unsubscribers
  • Bounces
  • Soft Bounces

Our full-service capabilities allow us to create HTML based art files and send one to millions of emails out through our internal system. We are a highly capable and widely resourceful provider of:

Print Technologies
You can call on us for a myriad of printing methods and services, including:

  • Sheet-Fed Digital Printing
  • Sheet-Fed Offset Printing
  • Web-Fed Digital Printing
  • Web-Fed Offset Printing
  • Wide-Format Printing
  • CAD Wide-Format Plotting
Finishing
  • Folding
  • Scoring
  • Perforating
  • Trimming
  • Die-Cutting
  • Drilling
  • Embossing
  • Foil Stamping
  • Saddle-Stitching
  • Perfect Binding
  • Coil Binding
  • Wire-O Binding
  • Comb Binding
  • Shrink Wrapping
  • Laminating
  • UV Coating
  • Aqueous Coating
Mailing
  • Data Processing
  • List Acquisition
  • List Appending
  • Data Warehousing
  • Ink-Jetting
  • Black Variable Lasering
  • 4 Color Variable Lasering
  • Inserting
  • Tabbing
  • Custom Handwork
Technology
  • Web-to-print (On-Demand systems)
  • Online Store with Collateral Fulfillment
Programming
  • Variable Data Programming
  • HTML Programming
  • CMS Programming
  • php Programming
Web Services
  • Website Design
  • Layout Formatting
  • Copywriting
  • Search Engine Optimization (SEO)